My work Process for this project:

1) Collect information about main audience

2) Check out all main competitors, their web sites, social media profiles and their tone of voice.

3) Create "mind map" in text format of all my associations with this project

4) Create icons for all most important associations with project

5) Create many different sketches on paper and iPad

6) Collective video call with client with discussion of the best sketches.

7) Finalizing sketch process, creating vector file.

8) Creating Color Palette, fonts and patterns

9) Creating bonus materials (visit cards, badges, mockups)

10) Creating logo animation

11) Creating brand guideline

12) Finish